Hey Fellas, hope all of you are awesome your side!
Today's post is on a very basic but extremely fruitful and powerful feature which Google adwords provides advertisers to integrate with their ads.
There are certain businesses (Currently I work for one such business) which need leads in the form of "phone calls" to survive and apart from all the relevant and quality traffic which adwords brings to one's website,it is as powerful, proficient and dedicated in delivering "calls" to advertisers to profit on! Yeah,I am referring to the awesome "Call Extensions".
Call Extension???...
"Call extension" is one of the many " Ad Extensions" which an advertiser can incorporate with his/her ad at the campaign level to display additional information alongside the ad. As the name suggests in this case, with call extensions one can display a business number alongside the ad for inquiries,sales, providing information and "n" number of other profitable reasons:)
Call Extension Settings
You have to select a country which you desire to target as well the phone number which should be a valid number within the set country.
If you are not eligible for using "google forwarding number" (I have mentioned eligibility for it below,so keep reading) the option would do appear but the check box would be "non click able" and then you would only be left with one option ie. adding your business contact number.
Personally, the best part about using call extension is that it allows you to set if you want the user to visit your website along with an option to call (allow click to call and clicks to website) or a click on the headline of the ad which incorporates your phone number and straight away reach his/her dialing pad (allow only click to call) without visiting your designated landing page.
The options are for you to choose as you are the best judge of what you want!
Some Important Points to Remember!
* There can be only "one" active call extension in a campaign which is valid for all the ad groups in that campaign.
* You can't exclude any particular ad group or an ad from displaying the call extension if you have an active call extension in that campaign.
* Call Extensions are not eligible to appear on desktops and tablets because of the simple reason that the mentioned devices don't have "calling" capabilities. Though if you have added a phone number within the ad text and the user on a desktop or tablet has installed any software or plug in( like skype),the number would appear click able and callable but in any case it would not be referred as a call extension!
* Adwords allows advertisers to mention a phone number within the ad text and when the ad appears to users on smartphones the number within the ad text appears callable, don't mistake this as a call extension, it's just a feature which adwords provides if an advertiser is ignorant enough to sacrifice some valuable characters in his ad text.
* A click to your call extension from an user would cost you the same CPC as a click on the "headline" of your ad.
* The adwords customers in US and UK (Those you have their billing address situated in these countries with the corresponding local currency as their account's billing currency) have the privilege of using call extensions with "google forwarding number".
* Call extensions often are not shown as they should be or sometimes not at all in the ad preview and diagnostic tool , but to the actual users searching for your ad they appear the way they should be, so there is no need to panic!
* You also may notice that for a campaign which is only targeting "mobile devices" with active call extension having only click to call settings is obtaining "headline" clicks while there should only "click to calls"! Well,there are certain mobile devices like "ipods" and "old blackberry phones" which do not support click to call and hence the users on such devices only see the normal title of the ad and are taken to the assigned landing page!
* Vanity phone numbers (which have alphabets corresponding to digits within the phone number) are supported by call extensions and are displayed to the users as they are.
* Toll free, local and standard numbers are supported normally along with "non standard" phone numbers (in which the caller pays more than usual) with a disclaimer that "additional charges may apply".
Eligibility
There is no defined eligibility criteria for an advertiser to use call extensions apart from certain constraints about targeting devices (desktops and tablets) which don't possess calling capabilities and if one day you do want to target them no one would stop you, just the fact that the call extension would not show with the ad, just in case you were waiting and wondering why isn't there any call??, lol!
Few Interesting Scenarios!
* Phone Number Within The Ad Text and an Active Call Extension:
In the above scenario if you have set the call extension to "allow click to call and click to website" your assigned call extension would not appear alongside your ad and your ad would appear as it is. In this case the user can click on the headline of your ad and visit the landing page or if he clicks the click able phone number within the ad text he would reach his/her phone's dialing pad.
In the above scenario if the setting is "allow only click to call" then the number within the ad text would not appear click able and the call extension would appear in the title of the ad which would take the user straight to his/her phone's dialing pad. The user would not be able to visit your landing page from the ad.
* An All Text Ad With "Allow Click To Call and Click to Website":
In this case the headline of the ad would take the customer to the designated landing page and the call extension would also appear as an additional piece of information which if the user clicks on, he would reach his/her phone's dialing pad.
* An All Text Ad With "Allow Click To Call Only":
In this case the user searching your ad on his/her smartphone would view your phone number in the ad title (ad title and headline is the same) and if he clicks he would be taken straight to his phone's dialing pad. In this case he does not have any option of visiting your assigned landing page.
**************
So, this is the crux of "call extension" for all you keen information gatherers out there. If I got anything wrong please don't forget to correct me and if any of you have got more insights on the same or related topic, you are most welcome to share!
Take care till next time.
Cheers!
Today's post is on a very basic but extremely fruitful and powerful feature which Google adwords provides advertisers to integrate with their ads.
There are certain businesses (Currently I work for one such business) which need leads in the form of "phone calls" to survive and apart from all the relevant and quality traffic which adwords brings to one's website,it is as powerful, proficient and dedicated in delivering "calls" to advertisers to profit on! Yeah,I am referring to the awesome "Call Extensions".
"Call extension" is one of the many " Ad Extensions" which an advertiser can incorporate with his/her ad at the campaign level to display additional information alongside the ad. As the name suggests in this case, with call extensions one can display a business number alongside the ad for inquiries,sales, providing information and "n" number of other profitable reasons:)
Call Extension Settings
You have to select a country which you desire to target as well the phone number which should be a valid number within the set country.
If you are not eligible for using "google forwarding number" (I have mentioned eligibility for it below,so keep reading) the option would do appear but the check box would be "non click able" and then you would only be left with one option ie. adding your business contact number.
Personally, the best part about using call extension is that it allows you to set if you want the user to visit your website along with an option to call (allow click to call and clicks to website) or a click on the headline of the ad which incorporates your phone number and straight away reach his/her dialing pad (allow only click to call) without visiting your designated landing page.
The options are for you to choose as you are the best judge of what you want!
Some Important Points to Remember!
* There can be only "one" active call extension in a campaign which is valid for all the ad groups in that campaign.
* You can't exclude any particular ad group or an ad from displaying the call extension if you have an active call extension in that campaign.
* Call Extensions are not eligible to appear on desktops and tablets because of the simple reason that the mentioned devices don't have "calling" capabilities. Though if you have added a phone number within the ad text and the user on a desktop or tablet has installed any software or plug in( like skype),the number would appear click able and callable but in any case it would not be referred as a call extension!
* Adwords allows advertisers to mention a phone number within the ad text and when the ad appears to users on smartphones the number within the ad text appears callable, don't mistake this as a call extension, it's just a feature which adwords provides if an advertiser is ignorant enough to sacrifice some valuable characters in his ad text.
* A click to your call extension from an user would cost you the same CPC as a click on the "headline" of your ad.
* The adwords customers in US and UK (Those you have their billing address situated in these countries with the corresponding local currency as their account's billing currency) have the privilege of using call extensions with "google forwarding number".
* Call extensions often are not shown as they should be or sometimes not at all in the ad preview and diagnostic tool , but to the actual users searching for your ad they appear the way they should be, so there is no need to panic!
* You also may notice that for a campaign which is only targeting "mobile devices" with active call extension having only click to call settings is obtaining "headline" clicks while there should only "click to calls"! Well,there are certain mobile devices like "ipods" and "old blackberry phones" which do not support click to call and hence the users on such devices only see the normal title of the ad and are taken to the assigned landing page!
* Vanity phone numbers (which have alphabets corresponding to digits within the phone number) are supported by call extensions and are displayed to the users as they are.
* Toll free, local and standard numbers are supported normally along with "non standard" phone numbers (in which the caller pays more than usual) with a disclaimer that "additional charges may apply".
Eligibility
There is no defined eligibility criteria for an advertiser to use call extensions apart from certain constraints about targeting devices (desktops and tablets) which don't possess calling capabilities and if one day you do want to target them no one would stop you, just the fact that the call extension would not show with the ad, just in case you were waiting and wondering why isn't there any call??, lol!
Few Interesting Scenarios!
* Phone Number Within The Ad Text and an Active Call Extension:
In the above scenario if you have set the call extension to "allow click to call and click to website" your assigned call extension would not appear alongside your ad and your ad would appear as it is. In this case the user can click on the headline of your ad and visit the landing page or if he clicks the click able phone number within the ad text he would reach his/her phone's dialing pad.
In the above scenario if the setting is "allow only click to call" then the number within the ad text would not appear click able and the call extension would appear in the title of the ad which would take the user straight to his/her phone's dialing pad. The user would not be able to visit your landing page from the ad.
* An All Text Ad With "Allow Click To Call and Click to Website":
In this case the headline of the ad would take the customer to the designated landing page and the call extension would also appear as an additional piece of information which if the user clicks on, he would reach his/her phone's dialing pad.
* An All Text Ad With "Allow Click To Call Only":
In this case the user searching your ad on his/her smartphone would view your phone number in the ad title (ad title and headline is the same) and if he clicks he would be taken straight to his phone's dialing pad. In this case he does not have any option of visiting your assigned landing page.
**************
So, this is the crux of "call extension" for all you keen information gatherers out there. If I got anything wrong please don't forget to correct me and if any of you have got more insights on the same or related topic, you are most welcome to share!
Take care till next time.
Cheers!
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